Meet Phil St. Millay, a man of many self-descriptions. A leader of people. An architect of perverse business practices. A walking, talking, paradigm shift. He's also been to China (and been laid there). St. Millay isn't the ECD of that cutting edge digital/integrated creative shop you haven't heard of, from that city you can't find on a map. No, he's the main character of El Lobo Rojo, a web series by New York creative agency Hart + Larsson.
El Lobo Rojo tells the story of the mercurial Phil St. Millay, whose company is preparing to launch a revolutionary new video game. Although Phil's new game promises to make him rich, fulfilling such promise becomes something of a precarious pursuit.
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